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When companies make food or drinks, they want to make sure the product is good quality. Usually, they check ingredients and do lab tests.
But these don’t tell the full story. The best way to know if food is really good is through sensory evaluation — using our senses like taste, smell, and sight to...

23.05.25 15:48 - Comment(s)

Introduction to Sensory Analysis and Tasting Events

Sensory analysis is the scientific discipline that evaluates and measures human responses to products, focusing on attributes like form, aroma, taste, and more. It plays a crucial role in the food and beverage industry, providing valuable insights f...

23.05.25 15:06 - Comment(s)

Winning the World Taste Award is a big deal for food and drink brands. It helps build trust, grow your reputation, and open new doors for your product worldwide. But before your product can shine, you need to get it ready for the tasting event.

Here’s how to prepare like a pro for the World Taste Awa...

23.05.25 15:06 - Comment(s)
Explore the top food trends for 2025, including a return to simpler cooking, a focus on healthy ingredients, and a rise in sustainable practices. Discover how businesses can adapt to these evolving consumer preferences to stay competitive in the changing food industry
20.02.25 17:39 - Comment(s)

The highly anticipated World Taste Award 2025 is officially open for entries!

21.12.24 18:08 - Comment(s)