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About Our Story

Where Taste Guides Every Choice

Celebrating Excellence in Food & Beverage

At the French Sensory Collective, we believe that taste is the cornerstone of consumer choices. In a world where trends often overshadow quality, our mission is to bring taste back to the forefront of food and beverage experiences. Through our prestigious World Taste Award program, we honor the world’s finest products, celebrating those that excel in flavor, craftsmanship, and culinary excellence.

Our Story

Founded in 2022, the French Sensory Collective was established with a single goal: to celebrate the true art of flavor. As food enthusiasts, chefs, and sensory experts, we recognized the growing disconnect between what’s trendy and what truly delivers on taste. Today, our collective of professionals leads a movement to shape the future of the food and beverage industry by focusing on authentic taste and exceptional quality.

fresh spices and condiments

Our Vision

A Timeless Philosophy Rooted in Tradition and Innovation

We are committed to creating a world where consumer decisions are driven by genuine taste—where people can trust that the food they choose is truly as good as it promises to be.


We believe in celebrating not only the flavors of today but also honoring the traditions of the past and the innovations of tomorrow.


Taste is timeless, and through our initiatives, we aim to inspire consumers, chefs, and producers alike to prioritize it in every product.

Our Approach: Authentic, Transparent, and Expert-Driven

Challenging digital bias and hype

In a world swayed by digital bias and social media hype, we challenge the status quo by promoting transparency and authenticity in food reviews and awards. The World Taste Award—our flagship program—stands as a beacon of credibility, offering a rigorous, expert-led evaluation of products based solely on their taste and quality.


The French Sensory Collective, the driving force behind the awards, is a diverse group of culinary professionals who bring decades of experience to the table. We meticulously assess each product, ensuring that every award is a symbol of uncompromising excellence. Our goal is to give consumers confidence in their choices, free from the pressures of online trends or inflated reviews.

Celebrating Global Flavor Diversity

Honoring Global Culinary Heritage

At the French Sensory Collective, we celebrate the richness and diversity of global food culture. From the vineyards of France to the farms of far-reaching lands, we recognize the unique influence of terroir—the combination of soil, climate, and tradition that defines the character of each region’s food. By honoring these distinct qualities, we foster a deeper connection between food, culture, and people.


Our dedication to sustainability is unwavering. We work hand-in-hand with local farmers and producers who use eco-friendly practices, helping to create a future where food production respects the planet. This collaboration creates a diverse and vibrant ecosystem that celebrates flavor and craftsmanship, one that supports local communities and ensures that every product we highlight is produced with care.