World Taste Award
The French Seal of Quality
Independent and Transparent, recognised by French Experts to celebrate authentic flavors & the people who craft them.
Tasting limited to 250 for 2027
Register for 2027
.avif){kind=small}
.avif){kind=small}
How to Participate
Enter the World Taste Award
Everything you need to know to prepare, submit, and see your results guided by our expert sensory methodology (F.L.A.V.O.R).
1.Register Your Entry
Secure your spot among the limited 250 available entries. Complete the entry form.
2.Confirm Product Details
Provide key product information so our expert panel can prepare for your sensory evaluation.
3.Ship Your Samples
Send your product samples to our designated tasting locations in France or Australia.
Important Dates
Your 2027 Timeline
Phase
Timeline
Activity
Registration
June-July
Open enrollment for the 250 exclusive entry slots.
Shipping
August
Sample Shipping: Secure logistics to our French evaluation center.
Evaluation
September
Blind sensory analysis by our panel of 18 French jurors.
Insights
October
Data processing and production of your Sensory Evaluation.
Pre-Reveal
Nov-1st
Confidential Notification: Private results and activation of the order window
Readiness
Nov-Jan
Order window (Nov), asset production, and shipping (Dec–Jan).
Grand Reveal
Jan-31th
Official Proclamation of the WTA 2027 Winners & Results.
.avif)
Our Philosophy
Judged by Flavor, Guided by Integrity.
Helpful Documents to Download
Sensory Report Sample
Categories & Specifications
Media and Communication Kit
Artwork License
Terms & Official Rules
Your Questions, Answered
Common questions about entry, sample shipping, and results answered.
Q1: How do I prepare for sensory evaluation?
.avif){kind=small}
Any food or beverage brand, producer, or manufacturer worldwide can enter. Products must be commercially available or in pre-launch stage.
Q2: When is the entry window open?
The 2026 entry window opens in May and closes once 250 entries are filled. Early registration is recommended to secure your spot.
Q3: When will I receive my results?
Results are released in October following the July–August evaluation period. You'll receive your detailed sensory report by email. The public results will be announced in January.
Q4: What format should my product samples be?
Send your product in its original retail packaging. Include at least 3 sealed units to allow for proper evaluation by our panel.
Q5: Can I withdraw my submission?
You may withdraw before the sample shipping deadline. Once samples are received and evaluation begins, entry fees are non-refundable.
.avif){kind=small}
.avif){kind=small}