The Path to Flavor Mastery
Guided by Certified French Expertise
At the World Taste Award, we follow a clear process backed by certified French expertise. Our rigorous F.L.A.V.O.R method ensures the highest quality evaluations for food and beverages, helping you elevate your product's potential.
Your Process in 3 Simple Steps
From Registration to Recognition
You register (under 1 minute)
Submit your product through our easy-to-use online form and begin your journey toward taste recognition.
You confirm your product(s) details
Provide detailed product information to ensure accurate evaluation by our expert panel.
You ship your samples
Send your samples to our tasting locations (France or Australia) for a rigorous sensory analysis.
We conduct professional Sensory Analysis
We conduct professional Sensory Analysis
Our judges taste and evaluate your product using a meticulous sensory analysis process, focusing on flavor profile, texture, and overall excellence.
We prepare your report
We prepare your report
We compile a detailed sensory analysis report, highlighting your product’s strengths and performance across key sensory pillars.
We announce your results
We announce your results
We reveal your results, celebrating your product's achievement and sharing it with the global community.
Stay Informed Every Step of the Way
At World Taste Award, we keep you informed with timely email updates from submission to results. Whether it’s confirming your entry or announcing the winners, you’ll always know where your product stands. Expect simple, transparent communication for a smooth experience on your path to recognition.
Where We Taste Your Products
Global Reach, Local Expertise
We proudly conduct tastings in two prestigious locations: Europe and Melbourne, providing brands with access to French sensory expertise and local insight. No matter where you’re from, your product receives the same rigorous, French-class evaluation.
"The Heart of Culinary Excellence"
France – Where tradition and taste artistry meet, shaping the world of fine cuisine.
“Innovation in Every Bite”
Australia – A melting pot of flavors, bringing bold, diverse culinary experiences to life.
Timeline at a Glance
Stay on top of key moments in your World Taste Award journey.
1 - WTA 2025 Registration
is now closed.
1 - WTA 2025 Registration
is now closed.
WTA 2026 opening January 2026
WTA 2026 opening January 2026
2 - Product Details Confirmation
2 - Product Details Confirmation
Closed
Closed
All entries are locked in for the 2025 edition.
3 - Sample Shipping
May 2025
May 2025
All registered participants must ship their samples.
4 - Sensory Evaluations
June 2025
June 2025
Our panel of international culinary experts conducts in-depth sensory analysis using our F.L.A.V.O.R. method.
5 - Results Calibration & Final Scoring
5 - Results Calibration & Final Scoring
July 2025
July 2025
Final validation to ensure consistency and fairness across panels.
6 - Results Announcements
6 - Results Announcements
August 2025
August 2025
Winners revealed — Platinum, Gold, Silver & Bronze distinctions go public.
7 - Trophies & Stickers Shipping
7 - Trophies & Stickers Shipping
September 2025
September 2025
Trophies, plaques, and promotional materials sent to winners.