WHY SENSORY EVALUATION IS THE FUTURE OF FOOD QUALITY CONTROL

When companies make food or drinks, they want to make sure the product is good quality. Usually, they check ingredients and do lab tests.
But these don’t tell the full story. The best way to know if food is really good is through sensory evaluation — using our senses like taste, smell, and sight to judge the product.

What is Sensory Evaluation?

Sensory evaluation means tasting, smelling, looking at, and feeling a food product to see how it actually is.
The World Taste Award uses a special system called F.L.A.V.O.R to check six things:

• Form: How it looks and feels

• Linger: The taste that stays after eating

• Aroma: How it smells

• Vitality: How fresh it feels

• Opulence: How rich and full the flavor is

• Resonance: How memorable the taste is
  
  
  

Why is Sensory Evaluation Important for Food Quality?

1. Shows What Customers Actually Experience
   Lab tests can check safety, but sensory tests show how good the food really tastes and smells.

2. Finds Small Differences
   People can notice small changes in taste or texture that machines can’t, helping keep the product consistent.

3. Helps Make Better Food
   Food makers can improve recipes based on how people sense the product, not just on numbers.

4. Builds Trust and Reputation
   Winning awards like the World Taste Award, which focus on sensory quality, helps brands prove their product is great and gain more customers.
   
   

Why Sensory Evaluation is the Future

As people get pickier about what they eat and drink, companies need to make sure their products taste great every time. Sensory evaluation is the best way to do this because it looks at the full experience, not just ingredients.

The World Taste Award shows how sensory testing can help food producers improve and get recognized for making high-quality products.