Overall Score
82/100
Award Issued
GOLD Medal
Product Brand
Tadelle
Product Name
Spread
Product Flavor
Chunky Hazelnut Cocoa
Country
Turkey
Our French sensory collective comments
The jury's evaluation reveals a product that embodies high-quality craftsmanship, balance, and distinction. The sensory experience is a delightful blend of rich chocolate and creamy hazelnut, with a well-coordinated interplay of aroma, visual appeal, texture, and taste, creating a nostalgic and satisfying indulgence.
Product description
The spreadable chocolate market grew by 7% in tonnage in 2023, reaching 48,821 tons, and by 70% in revenue, reaching 8.9 million TL. This market includes global brands like Nutella, as well as local players such as Çokokrem, Torku, and Sarelle. However, when examining hazelnut content, it was evident that these brands had a maximum of 13% hazelnut in their formulations. Recently entered niche brands like Tadıbu and Züber offered higher hazelnut content but remained limited in market penetration. Tadelle, on the other hand, is an iconic brand that bridges generations and leads the hazelnut chocolate bar category. According to a qualitative research report conducted in October 2023 with Gen Z (n=36), young consumers were familiar with Tadelle and expressed interest in seeing the brand expand into new categories. Tadelle differentiates itself in the market with its unique formulation and high hazelnut content. With this in mind, we decided to transform Tadelle's distinctive identity into a spreadable chocolate product, bringing it to consumers in a new form. It includes by 36% hazelnut pieces in its formulation. It is creamy and it can be consumed by spoon or spread on bread
Tadelle taste description
It has unique taste with creamy form. When you eat it, you can surprise with the hazelnut pieces. The sugar concentration is balanced. The texture is very smooth.it can be consumed by spoon or spread on bread.
Our F.L.A.V.O.R results
FORM
The product's golden, shiny appearance with visible hazelnut chunks creates an appetizing and textural visual appeal. The granular quality described by the judge likely enhances the sense of artisanal craftsmanship.
80/100
LINGER
The lingering sweet, hazelnut-forward aftertaste is described as reasonably distinctive, suggesting a memorable flavor that could potentially inspire cravings for more.
80/100
AROMA
The judge detected a pronounced hazelnut aroma with a strong chocolate presence, though the overall scent was relatively faint. This suggests a well-balanced blend of key ingredients, though the aroma could be amplified to heighten the olfactory experience.
82/100
VITALITY
The judge found the flavor profile to be extremely pleasant, with a well-balanced blend of sweet, nutty, and toasted notes. The comparison to "toast with sticky fingers and chocolatey mustaches" evokes a nostalgic, comforting indulgence.
81/100
OVERALL TEXTURE
The creamy, dense texture complemented by the crunchy hazelnut pieces demonstrates an impressive harmony of contrasting mouthfeel elements. This tactile interplay likely contributes to an engaging sensory experience.
80/100
REFINEMENT
Despite the judge's assessment of the product being slightly too sweet, the overall sensory experience seems to be a delightful amalgamation of rich chocolate and creamy hazelnut, evoking fond childhood memories of simple yet satisfying treats.
82/100